Digital Marketing

Digital Marketing Training in Bangalore take digital marketing training at RelQSoft

Course Curriculum

1.    Introduction to Digital Marketing

The Introduction to Digital Marketing explores how to harness the power of digital within the context of your organization’s marketing strategy. You will gain a fundamental understanding of the core principles of digital marketing, and be able to distinguish between traditional and digital techniques.

This module will provide you with an understanding of what is involved in creating and implementing effective digital marketing campaigns.

Topics covered under this training module

Ø  Key Digital Marketing Concepts

Ø  Traditional v. Digital Marketing

Ø  Opportunities in Digital Marketing

Ø  Domain, Hosting and Website

Ø  Target Segmentation

Ø  Market Research v. Market Reality

2.    Search Engine Optimization: SEO

The Search Optimization: SEO module will help you to understand the concept of Search Engine Optimization (SEO) and how you can leverage key techniques to improve your website’s organic ranking on search engine results pages (SERPS) to drive more traffic. It also covers key terminology and technical insights necessary to cultivate an effective SEO strategy.

You will explore keyword research and the process of selecting suitable keywords for your website, as well as other types of optimization for online content. You will understand how to create and include effective content and use meta-tags throughout your website.

Topics covered under SEO training module

Ø  Introduction to SEO

Ø  What is Search Engine Optimization?

Ø  Why you need Search Engine Optimization?

Ø  Search Engine Basics

Ø  How Search Engine Works

Ø  Major Search Engines and Directories

Ø  Google Algorithm

Ø  What is Page rank?

Ø  Dealing with Crawlers

Ø  Keyword Research and Analysis

Ø  Competitor keyword analysis

Ø  Finding appropriate Keywords

Ø  Keywords Planner Tool

Ø  High and low Competition keywords

Ø  On-page optimization

Ø  Off-page optimization

Ø  Others tools for keyword research

3.    Search Engine Marketing: SEM (PPC, Adwords)

The Search Marketing: PPC module will teach you about the importance of PayPer-Click Advertising (PPC), and how it can be used to effectively drive quality traffic to your website, as well as the accompanying terminology and technical skills.

During the module, you will understand how to set up a Google AdWords account and develop an AdWords campaign through three key elements: keyword research, ad copy and landing pages. The module also addresses AdWords campaign settings and on-going campaign management.

Topics covered under SEM training module

Ø  AdWords basics

Ø  How AdWords works

Ø  Account administration and security

Ø  Payment Methods and Setting

Ø  Google PPC Campaigns

Ø  Keywords Research

Ø  Create ads and campaigns

Ø  Campaign settings

Ø  Budgets and bids

Ø  Ads and approvals

Ø  Find out if ad is running

Ø  Track sales and other conversions

Ø  Google analytics and AdWords

Ø  Google Shopping Ads

Ø  Setting up merchant centre

Ø  Creating product feed

Ø  Identify Google product category list

Ø  Setting up and managing shopping campaign

Ø  Remarketing

Ø  Video Ads

Ø  Promotions and Coupons

Ø  Taxes

4.    Social Media Marketing (SMM)

The Social Media Marketing module covers the key concepts and terminology used in social media marketing and its primary platforms including Facebook, Instagram, Twitter, LinkedIn and Pintrest.

This module will help you set up and prepare social media marketing initiatives. It covers defining goals and setting Key Performance Indicators (KPIs) for your social media campaigns and explores a range of core social media platforms.

Topics covered under Social Media Marketing training module

Ø  What is social media?

Ø  The Value of Social Media

Ø  Building and engaging a community

Ø  Social Media Metrics and ROI

Ø  Brand impressions and offers

Ø  Manage Workflow/Campaigns

Ø  Social Media Optimization

Ø  Social media monitoring tools

Facebook

Ø  FB for branding

Ø  Managing business page

Ø  Facebook groups and events

Ø  Organic FB Business promotion

Ø  FB adverts

Ø  Types of ads

Ø  Campaign creation

Ø  Campaign management

Ø  FB lead generation

Ø  FB shopping ads

Ø  Ad targeting

Ø  Custom audience

Ø  Using free tools for ads and promotion

Ø  Reporting

LinkedIn

Ø  Profile set up

Ø  Linked in for business

Ø  LinkedIn Tools

Ø  LinkedIn marketing tools

Ø  LinkedIn Campaigns

Ø  Targeting strategy

Ø  Lead generation from LinkedIn

Ø  LinkedIn Sales Navigator

Ø  LinkedIn recruiter

Ø  LinkedIn learning

Ø  LinkedIn Analytics

Twitter

Ø  Signing up for Twitter

Ø  Choosing a username

Ø  Building brand presences

Ø  Following others

Ø  Exploring Hastags

Ø  Crafting great tweets

Ø  Adding photos and video to tweets

Ø  Scheduling tweets

Ø  Searching for potential clients

Ø  Re-tweeting

Ø  Advertising on Twitter

Ø  Using third-party Twitter-management tools

Ø  Creating compelling offers

Ø  Tracking Twitter via Google Analytics

 Youtube

Ø  Create youtube channel

Ø  Setting up the profile

Ø  Uploading videos

Ø  Video monetization

Ø  Video ads

Ø  Mast head ads

Ø  In display ads

Ø  Righthand side ads

Ø  Bumber ads

Ø  Instream video ads

5.    Affiliate Marketing

During the course you will learn what is affiliate marketing Affiliate and the process of earning commission by promoting other people’s / company’s products.

Topics covered under Affiliate Marketing training module

Ø  Types of affiliates

Ø  Integrating Ads to website

Ø  Linking Bank Accounts

Ø  Google AdSense

Ø  Rules for AdSense

Ø  Tracking Code Setup

Ø  Pay-out Types

6.    Email Marketing

The Email Marketing module will enable you to construct and deliver an effective email marketing campaign. The module will cover the four foundational aspects of email marketing: data capture and subscriber segmentation, email design and content, email delivery, and measurement and reporting.

Topics covered under Email Marketing Training module

Ø  Introduction to Email Marketing

Ø  Email Design and Functionality

Ø  Email List Building and Capture Page Design

Ø  Email Optimization and Testing

Ø  Email Deployment

Ø  Email Release

Ø  Check your open rates, click-through-rates, unsubscribe rates, conversion rates, and bounce rates

7.    Mobile Marketing

The Mobile Marketing module will help you create and deliver effective mobile marketing campaigns. You will cover the key concepts that underpin mobile marketing, and understand the value of immediacy, mobility and personalization within any mobile marketing activity. You will also understand the importance and key components of a mobile-optimized website.

Topics covered under Mobile Marketing training module

Ø  Key Mobile Marketing Concepts

Ø  Trends in Mobile

Ø  Opportunities & Risks

Ø  SMS marketing

Ø  App-based marketing

Ø  In-game mobile marketing

Ø  Mobile web marketing

Ø  QR codes

Ø  Location-based services

8.    The Basics of Conversion Optimization

Ø  What is Conversion Rate Optimization?

Ø  Why Conversion Rate Optimization is Important

Ø  The Basics of Conversion Rate Optimization

Ø  Building & Testing an Optimization Plan

Ø  User Experience & Funnel Optimization

Ø  Landing Page Optimization

Ø  Reducing Bounce & Exit Rates

Ø  Myths about Conversion Rate Optimization

Ø  Tools to Test & Optimize Conversion

Ø  Measuring Conversion Efforts & Calling Winners

Ø  Bonus Advanced Tips & Hacks for CRO

9.    Web Analytics

Ø  Introduction

Ø  What is web analytics?

Ø  Off-site web analytics

Ø  On-site web analytics

Ø  Reasons for using web analytics

Ø  Various subtopics of web analytics: methods of measuring web traffic

Ø  Basic Metrics

Ø  Using log files

Ø  Page tagging

Ø  Determining geographical location

Ø  Click analytics

Ø  Google Analytics

Ø  Summary

10. Steps to Develop Internet Marketing Strategy

Ø  Build your marketing framework

Ø  Focus on your customers

Ø  Develop your own story

Ø  Take advantage of SEM

Ø  Launch social strategy

Ø  Build your community

Ø  Increase traffic

Ø  Increase conversions

Ø  Analyze and get feedback from the community

Ø  Summary

11. Lead Generation

Ø  What is a lead?

Ø  Generating leads

Ø  Lead generation process

Ø  Host a survey

Ø  Refine your approach

Ø  Share a coupon

Ø  Content

Ø  Summary

“>

1.    Introduction to Digital Marketing

The Introduction to Digital Marketing explores how to harness the power of digital within the context of your organization’s marketing strategy. You will gain a fundamental understanding of the core principles of digital marketing, and be able to distinguish between traditional and digital techniques.

This module will provide you with an understanding of what is involved in creating and implementing effective digital marketing campaigns.

Topics covered under this training module

Ø  Key Digital Marketing Concepts

Ø  Traditional v. Digital Marketing

Ø  Opportunities in Digital Marketing

Ø  Domain, Hosting and Website

Ø  Target Segmentation

Ø  Market Research v. Market Reality

2.    Search Engine Optimization: SEO

The Search Optimization: SEO module will help you to understand the concept of Search Engine Optimization (SEO) and how you can leverage key techniques to improve your website’s organic ranking on search engine results pages (SERPS) to drive more traffic. It also covers key terminology and technical insights necessary to cultivate an effective SEO strategy.

You will explore keyword research and the process of selecting suitable keywords for your website, as well as other types of optimization for online content. You will understand how to create and include effective content and use meta-tags throughout your website.

Topics covered under SEO training module

Ø  Introduction to SEO

Ø  What is Search Engine Optimization?

Ø  Why you need Search Engine Optimization?

Ø  Search Engine Basics

Ø  How Search Engine Works

Ø  Major Search Engines and Directories

Ø  Google Algorithm

Ø  What is Page rank?

Ø  Dealing with Crawlers

Ø  Keyword Research and Analysis

Ø  Competitor keyword analysis

Ø  Finding appropriate Keywords

Ø  Keywords Planner Tool

Ø  High and low Competition keywords

Ø  On-page optimization

Ø  Off-page optimization

Ø  Others tools for keyword research

3.    Search Engine Marketing: SEM (PPC, Adwords)

The Search Marketing: PPC module will teach you about the importance of PayPer-Click Advertising (PPC), and how it can be used to effectively drive quality traffic to your website, as well as the accompanying terminology and technical skills.

During the module, you will understand how to set up a Google AdWords account and develop an AdWords campaign through three key elements: keyword research, ad copy and landing pages. The module also addresses AdWords campaign settings and on-going campaign management.

Topics covered under SEM training module

Ø  AdWords basics

Ø  How AdWords works

Ø  Account administration and security

Ø  Payment Methods and Setting

Ø  Google PPC Campaigns

Ø  Keywords Research

Ø  Create ads and campaigns

Ø  Campaign settings

Ø  Budgets and bids

Ø  Ads and approvals

Ø  Find out if ad is running

Ø  Track sales and other conversions

Ø  Google analytics and AdWords

Ø  Google Shopping Ads

Ø  Setting up merchant centre

Ø  Creating product feed

Ø  Identify Google product category list

Ø  Setting up and managing shopping campaign

Ø  Remarketing

Ø  Video Ads

Ø  Promotions and Coupons

Ø  Taxes

4.    Social Media Marketing (SMM)

The Social Media Marketing module covers the key concepts and terminology used in social media marketing and its primary platforms including Facebook, Instagram, Twitter, LinkedIn and Pintrest.

This module will help you set up and prepare social media marketing initiatives. It covers defining goals and setting Key Performance Indicators (KPIs) for your social media campaigns and explores a range of core social media platforms.

Topics covered under Social Media Marketing training module

Ø  What is social media?

Ø  The Value of Social Media

Ø  Building and engaging a community

Ø  Social Media Metrics and ROI

Ø  Brand impressions and offers

Ø  Manage Workflow/Campaigns

Ø  Social Media Optimization

Ø  Social media monitoring tools

Facebook

Ø  FB for branding

Ø  Managing business page

Ø  Facebook groups and events

Ø  Organic FB Business promotion

Ø  FB adverts

Ø  Types of ads

Ø  Campaign creation

Ø  Campaign management

Ø  FB lead generation

Ø  FB shopping ads

Ø  Ad targeting

Ø  Custom audience

Ø  Using free tools for ads and promotion

Ø  Reporting

LinkedIn

Ø  Profile set up

Ø  Linked in for business

Ø  LinkedIn Tools

Ø  LinkedIn marketing tools

Ø  LinkedIn Campaigns

Ø  Targeting strategy

Ø  Lead generation from LinkedIn

Ø  LinkedIn Sales Navigator

Ø  LinkedIn recruiter

Ø  LinkedIn learning

Ø  LinkedIn Analytics

Twitter

Ø  Signing up for Twitter

Ø  Choosing a username

Ø  Building brand presences

Ø  Following others

Ø  Exploring Hastags

Ø  Crafting great tweets

Ø  Adding photos and video to tweets

Ø  Scheduling tweets

Ø  Searching for potential clients

Ø  Re-tweeting

Ø  Advertising on Twitter

Ø  Using third-party Twitter-management tools

Ø  Creating compelling offers

Ø  Tracking Twitter via Google Analytics

 Youtube

Ø  Create youtube channel

Ø  Setting up the profile

Ø  Uploading videos

Ø  Video monetization

Ø  Video ads

Ø  Mast head ads

Ø  In display ads

Ø  Righthand side ads

Ø  Bumber ads

Ø  Instream video ads

5.    Affiliate Marketing

During the course you will learn what is affiliate marketing Affiliate and the process of earning commission by promoting other people’s / company’s products.

Topics covered under Affiliate Marketing training module

Ø  Types of affiliates

Ø  Integrating Ads to website

Ø  Linking Bank Accounts

Ø  Google AdSense

Ø  Rules for AdSense

Ø  Tracking Code Setup

Ø  Pay-out Types

6.    Email Marketing

The Email Marketing module will enable you to construct and deliver an effective email marketing campaign. The module will cover the four foundational aspects of email marketing: data capture and subscriber segmentation, email design and content, email delivery, and measurement and reporting.

Topics covered under Email Marketing Training module

Ø  Introduction to Email Marketing

Ø  Email Design and Functionality

Ø  Email List Building and Capture Page Design

Ø  Email Optimization and Testing

Ø  Email Deployment

Ø  Email Release

Ø  Check your open rates, click-through-rates, unsubscribe rates, conversion rates, and bounce rates

7.    Mobile Marketing

The Mobile Marketing module will help you create and deliver effective mobile marketing campaigns. You will cover the key concepts that underpin mobile marketing, and understand the value of immediacy, mobility and personalization within any mobile marketing activity. You will also understand the importance and key components of a mobile-optimized website.

Topics covered under Mobile Marketing training module

Ø  Key Mobile Marketing Concepts

Ø  Trends in Mobile

Ø  Opportunities & Risks

Ø  SMS marketing

Ø  App-based marketing

Ø  In-game mobile marketing

Ø  Mobile web marketing

Ø  QR codes

Ø  Location-based services

8.    The Basics of Conversion Optimization

Ø  What is Conversion Rate Optimization?

Ø  Why Conversion Rate Optimization is Important

Ø  The Basics of Conversion Rate Optimization

Ø  Building & Testing an Optimization Plan

Ø  User Experience & Funnel Optimization

Ø  Landing Page Optimization

Ø  Reducing Bounce & Exit Rates

Ø  Myths about Conversion Rate Optimization

Ø  Tools to Test & Optimize Conversion

Ø  Measuring Conversion Efforts & Calling Winners

Ø  Bonus Advanced Tips & Hacks for CRO

9.    Web Analytics

Ø  Introduction

Ø  What is web analytics?

Ø  Off-site web analytics

Ø  On-site web analytics

Ø  Reasons for using web analytics

Ø  Various subtopics of web analytics: methods of measuring web traffic

Ø  Basic Metrics

Ø  Using log files

Ø  Page tagging

Ø  Determining geographical location

Ø  Click analytics

Ø  Google Analytics

Ø  Summary

10. Steps to Develop Internet Marketing Strategy

Ø  Build your marketing framework

Ø  Focus on your customers

Ø  Develop your own story

Ø  Take advantage of SEM

Ø  Launch social strategy

Ø  Build your community

Ø  Increase traffic

Ø  Increase conversions

Ø  Analyze and get feedback from the community

Ø  Summary

11. Lead Generation

Ø  What is a lead?

Ø  Generating leads

Ø  Lead generation process

Ø  Host a survey

Ø  Refine your approach

Ø  Share a coupon

Ø  Content

Ø  Summary